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The world’s leading specialist in play solutions for all age groups had recently become demerged from its parent company following acquisition by venture capitalists. Their main challenge facing the organisation was sales growth.
In order to achieve this the organisation wanted to implement a powerful and uniform sales process across its major territories together with a CRM to aid its management.
It was imperative that the sales process enabled success in both the public and private sectors. In addition the CRM system had to be tailored to reflect the detail of the process.